Nellcor Take Share Campaign

Nellcor™ Take Share Campaign was meant to compete fiercely with their competitor brand Masimo. Its objective was to communicate and organize competitive claims against Masimo claims via infographics. The client wanted the graphics to be bold and aggressive.

Our team used four strong claims based on the client research and compared the results side-by-side for both brands. We picked blue for Nellcor and red for Masimo as those are their dominating brand colors. The statistics showed how Nellcor performed better under these conditions:

1. 60% more accurate for patients in motion.

2. Recognized 74% more hypoxemic events for patients with dark skin and low perfusion.

3. Posts results 12 sec faster.

4. Stay adhered two time better.

The campaign consisted of a landing page, banner ads in 5 sizes, emails, social media posts, one-pager and a PPT.