ENCOMPASS-TRAVEL APP

USER EXPERIENCE DESIGN

Encompass is a flight booking app that helps user find cheap flights by searching hundreds of travel sites. The specialty of the app is providing an all inclusive pricing to the user with no surprises. The app consists of multiple filters to provide results that meet the user criteria. 

Unlike most apps where the baggage and other charges are shown at the end after booking, Encompass provides a clear distribution of charges to the traveler beforehand. Consisting of features like cognizance of user’s Airline Alliance, the application can adjust the charges accordingly. 

The traveler can also use smart flight search features like number of stops, flight duration, price, departure time etc.
 

FEATURES LIST

MAIN FEATURES

  • Options to book flights that are one-way, round trip and multi city trips

  • Ability to filter the flight search by flexible dates, price, transit times, number of stops, layover, flight length etc.

  • Providing extra filters to the users who want to filter their options to customize their ticket search. These features would include baggage options, wi-fi, in flight entertainment, special needs etc.

ACCOUNT FEATURES

  • Ability to enter personal details for faster checkout

  • Rewards like Airplane miles earned, free services etc.

  • Having the status of an upcoming or ongoing flight

  • Other tools and settings in the account

BOOKING OPTIONS

  • Ability to add traveler information as a guest traveler or pulling from the account 
    information

  • Accepting major payment options for user convenience

  • Providing optional Travel Insurance

  • Baggage options

HELP & CHAT FEATURES

  • A live chat and other contact methods like phone, email etc. for booking.

EXPLORE OPTIONS

  • Maps to explore flights to various destinations based on selected geographic region, 
    activities, excursions etc.

CUSTOM ALERTS

  • Alerts for price drops, favorite tickets, great deals etc. based on saved and previous 
    searches

USER INTERVIEWS

What are some features that you like to see in a flight search app?

USER 1

39 YEAR OLD
FEMALE

I like having multiple filters to personalize my search for the airlines, dates, baggage etc. It would be great to have the app compare not only the prices but other features like baggage pricing etc. too. I would love to see a drop down where I can select various options to add and compare the total price at the bottom from different flight options. 

USER 2

35 YEAR OLD
MALE

I would like it to show price comparison for 3+ days before and after. It should have color coding for high and low prices. If an app lets me compare two different airline prices, I like to see it on the same page instead of it taking me to a different page.

USER 3

42 YEAR OLD
FEMALE

When you book a flight, if there is a separate option provided right on the main page to book with miles, that will be of great help. Also, I like a feature that is existing in some flight apps to see the flight prices for + and - 3 days. So, if the prices are better we can change the travel dates.

USER JOURNEY

WIRE-FRAME FLOW AFTER INITIAL USER TESTING

WIREFRAMES AFTER USER TESTING 1

USER TESTING 2

KEY CHANGES AFTER USER FEEDBACK

Changes were made to all the screens of the app after user testing. Here are some key changes applied.

USER TESTING 3 WITH CLICKABLE PROTOTYPE

marvel_prototype.JPG
Clickable Prototype link

© 2019 Sonal Singh